Websentiment & the flower farm
WEBSENTIMENT
FRESH ONLINE PRESENCE FOR THE FLOWER FARM
WebSentiment, a full-service internet agency, helps businesses flourish online. With over 15 years of experience across various sectors, they craft strategic, design-driven solutions for websites, applications, and online marketing. Their mission? To create real impact.
Expanding The Flower Farm’s Reach with WebSentiment
BRINGING A STRONG MESSAGE TO AN INTERNATIONAL AUDIENCE
The Flower Farm is on a mission to reduce deforestation by offering a palm oil-free margarine alternative made with shea butter. Founder Marcel van Wing is passionate about protecting rainforests, believing that reducing palm oil consumption can directly impact deforestation.
To support The Flower Farm’s growth, WebSentiment developed a responsive website and manages online marketing and webcare. With its rapid expansion, the need for a high-quality English-language version of the website became clear.
“Exito supports us with various assignments. A super professional company that we highly recommend as a partner in communications and translations. We look forward to many more successful projects together!”
THE APPROACH
NATIVE SPEAKERS WITH EXPERIENCE IN MARKETING COMMUNICATIONS
With its distinctive branding and tone, The Flower Farm stands out in the market. Ensuring this unique style was carried through to the English-language site was essential. That’s where Exito came in.
Working with native English-speaking experts in marketing communications, particularly in the FMCG sector, Exito delivered a technically sound translation that retained the brand’s identity. Beyond translation, they provided insights on sentence structure, readability, and any inconsistencies—going the extra mile to ensure the best possible result.
THE RESULT
A TRANSLATION THAT PRESERVES MESSAGE AND STYLE
Following a detailed briefing, Exito provided high-quality English content that captured The Flower Farm’s individuality while ensuring the best cultural fit.
The outcome? A fluent, engaging English website that stays true to The Flower Farm’s message and resonates with an international audience.