FRECOMA
FRECOMA
INNOVATORS FOR THE ORTHOPAEDICS AND FOOTWARE INDUSTRY
Frecoma was established in 1978 as an importer and distributor of thermoplastic reinforcement materials. Now, Frecoma has grown into the most important supplier of high grade materials for the footwear(orthopaedic) industry.
The company focuses firmly on the development of unique materials, strives for the highest standards in safety and quality and guarantees a range that reflects the latest market developments and trends. Durafit – a light microfiber that is 100% breathable and thermoregulating – is one of Frecoma’s innovations.
FRECOMA’S REQUEST
TEXTS THAT PERFECTLY REFLECT THE DURAFIT SITE’S NEW STYLE
Durafit is an innovative material for the footwear industry, worthy of a modern image! Frecoma developed a new website for Durafit but was desperately seeking good textual content.
Exito was involved in the design of the navigation structure, the creation of the resulting web texts and the translation of these texts into English and German.
Additionally, Frecoma came to need text and translations for various communication materials that would fit perfectly in the new corporate identity.
“We looked for a team that could support our new, strong and fresh logo with complementary texts. There was an instant connection with Exito, making it clear from the start that we had found the right partner for our text and translation work. We are very happy with the results on the site and proud of our beautiful extended leaflet!”
THE APPROACH
WRITING TEXTS, STARTING BY LISTENING
Exito wrote and edited the new site’s content in close collaboration with Frecoma’s Communication Officer Nicole Broekhoven and our web designer.
We wrote, checked, conferred and studied each text in detail to see its effect.
The site now contains texts that perfectly match Durafit’s rebranding.
We were given the job of writing and editing various marketing documents in the same style, such as a leaflet, texts for the newsletter and another accompanying texts. All of the texts were then translated into English and German by our team of native speakers.
THE RESULT
TEXTS MATCHING THE REBRANDING, IN THREE LANGUAGES
We were able to translate Durafit’s rebranded style into new web content and other communications in three languages based on an extensive briefing and all former company documentation.
The new Durafit site and all other texts now come together as one and go perfectly with the brand’s new image.