Frecoma Client Case

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innovators in the orthopaedic shoe industry

Frecoma was set up in 1978 as an importer and distributor of thermoplastic strengthening materials. The company has since grown into the number one supplier of high-quality materials for the (orthopaedic) shoe industry.

Frecoma has a strong focus on developing and marketing unique materials. It continually strives to meet the highest safety and quality standards and guarantees an assortment that aligns with the latest market developments and trends. Durafit – a 100% breathable, thermo-regulating, light microfiber – is one of Frecoma’s many innovations.

Frecoma’s wishes

Good texts, perfectly aligned to the new style of Durafit’s website

Durafit is an innovative material for the shoe industry and therefore needs a modern image! Frecoma had designed a new website for Durafit, but was searching for good copy.

Exito was asked to think about the navigation structure, and based on this we wrote the website copy and then translated it into English and German. In addition, Frecoma asked us to produce copy and translations of this copy for communication material that perfectly aligned with the new corporate branding.

Excellent contact thanks to the positive energy that these women exude, which has led to a perfect partnership.”

The working method

Begin with a listening ear, and then write

In close collaboration with Nicole Broekhoven, Communication Officer at Frecoma, and the company’s web designer, Exito wrote and edited copy for the website. The text on the website now fully aligns with Durafit’s rebrand.

Furthermore, we penned and edited marketing material, including a brochure, copy for the newsletter and other accompanying texts. All these texts were then translated into English and German by our team of native speakers.

The result

Texts in three languages that match the rebrand!

Based on an extensive briefing and all existing company documentation, we were able to transform the fresh, rebranded style of Durafit into new web content and other communication tools in three languages.

Durafit’s new website and all the other resources for communication now form a whole and match perfectly with the brand’s new image.

 “We searched for a team that could provide copy for our new, strong and innovative visual branding. We clicked with Exito straight away, which made it immediately apparent that we had found the right partner for our text and translation requirements. We are very happy with the result on the website, and are proud of our beautiful brochure!”



 Nicole Broekhoven, Frecoma’s Communication Officer

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